Dragons’ Den TrackerWhat Happened to Urban Coco After Dragons’ Den?
Urban Coco appeared on Dragons’ Den in 2013, Series 11 Episode 3. The business was a online magazine for fashion and events. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.
The Pitch
Laura Bartlett walked into the Den in 2013 with a online magazine for fashion and events. They were asking for £100,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Laura Bartlett left the Den without backing.
What Happened After the Show
Urban Coco did not survive long-term. The company was dissolved in 2016, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Urban Coco Still in Business?
No. Urban Coco is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at RemPods, Linkee, Gousto. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07704899
- Registered Name
- URBAN COCO LIMITED
- Incorporated
- 2011-07-14 (ceased 2016-10-29)
- Company Type
- ltd
- SIC Codes
- 58142
- Registered Address
- Oxford Chambers, Guiseley, Leeds, LS20 9AT
- Accounts
- total-exemption-small (period ending 2012-07-31)
- Officers
-
BARTLETT, Laura Jane
— director
Oxford Chambers, Guiseley, Leeds, LS20 9AT
-
ARMITAGE, Charlotte
— director (resigned 2011-11-23)
Princes House, Wright Street, Hull, East Yorkshire, HU2 8HX, England
-
BARTLETT, Laura Jane
— director