Dragons’ Den TrackerWhat Happened to Gradulicious After Dragons’ Den?
Gradulicious appeared on Dragons’ Den in 2008, Series 6 Episode 1. The business was a social networking for graduates. No deal was made — the Dragons decided not to invest. The company was dissolved in 2009.
The Pitch
Matt Keppell walked into the Den in 2008 with a social networking for graduates. They were asking for £70,000 in exchange for 13% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Matt Keppell left the Den without backing.
What Happened After the Show
Gradulicious did not survive long-term. The company was dissolved in 2009 — just a year after appearing on the show.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Gradulicious Still in Business?
No. Gradulicious is no longer in business. Based on available records, the company is dissolved (2009).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Hamfatter, D4M Ltd, Leenon Ltd, Air Oasis Ltd. Each has its own story of what happened after the Den.