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What Happened to Leenon Ltd After Dragons’ Den?

Leenon Ltd appeared on Dragons’ Den in 2008, Series 6 Episode 1. The business was a travel pillow with non-slip attachment. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.

The Pitch

Matthew Ryan walked into the Den in 2008 with a travel pillow with non-slip attachment. They were asking for £81,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Matthew Ryan left the Den without backing.

What Happened After the Show

Leenon Ltd did not survive long-term. The company was dissolved in 2013, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Leenon Ltd Still in Business?

No. Leenon Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Hamfatter, D4M Ltd, Air Oasis Ltd, Baby Station. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
SC322184
Registered Name
LEENON LIMITED
Incorporated
2007-04-25 (ceased 2013-11-01)
Company Type
ltd
SIC Codes
46410
Registered Address
22 (1f1), Comiston Terrace, Edinburgh, EH10 6AH, United Kingdom
Accounts
dormant (period ending 2012-04-30)
Officers
  • RYAN, John — secretary
    77 Kirktoun Park, Ballingry, Lochgelly, Fife, KY5 8PD
  • RYAN, Matthew — director
    77 Kirktoun Park, Ballingry, Lochgelly, Fife, KY5 8PD