Dragons’ Den TrackerWhat Happened to Groomi After Dragons’ Den?
Groomi appeared on Dragons’ Den in 2020, Series 17 Episode 9. The business was a animal grooming brush. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Charlotte and Christopher Wright walked into the Den in 2020 with a animal grooming brush. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Charlotte and Christopher Wright left the Den without backing.
What Happened After the Show
Groomi is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Groomi Still in Business?
Yes. Groomi appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Drynks Unlimited, Nimble, Kohl Creatives, Hand Dye Shoe Company. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10703803
- Registered Name
- GROOMI LIMITED
- Incorporated
- 2017-04-03
- Company Type
- ltd
- SIC Codes
- 82990
- Registered Address
- Unit 2 Riverview Farm Overcote Road, Over, Cambridge, CB24 5NT, England
- Accounts
- micro-entity (period ending 2025-04-30)
- Latest Financials
- Total Assets Less Liabilities
- £807291
- Employees
- 3
- Period
- 1 May 2024 to 30 April 2025
- Officers
-
WRIGHT, Charlotte Jane
— director
Unit 2 Riverview Farm, Overcote Road, Over, Cambridge, CB24 5NT, England
-
WRIGHT, Charlotte Jane
— director