Dragons’ Den Tracker

The Pitch

Simon Bourne walked into the Den in 2020 with a custom designed leather shoes. They were asking for £70,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Simon Bourne left the Den without backing.

What Happened After the Show

Hand Dye Shoe Company did not survive long-term. The company was dissolved in 2025, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Hand Dye Shoe Company Still Available?

No. FCC Retail Trading Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Drynks Unlimited, Nimble, Kohl Creatives, Groomi. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Hand Dyed Shoe Co. | Dragons' Den

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Luxe Collective Impresses The Dragons With Their £8.5 Million Sales | Dragons' Den