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What Happened to Hand Dye Shoe Company After Dragons’ Den?

Hand Dye Shoe Company appeared on Dragons’ Den in 2020, Series 17 Episode 9. The business was a custom designed leather shoes. No deal was made — the Dragons decided not to invest. The company was dissolved in 2025.

The Pitch

Simon Bourne walked into the Den in 2020 with a custom designed leather shoes. They were asking for £70,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Simon Bourne left the Den without backing.

What Happened After the Show

Hand Dye Shoe Company did not survive long-term. The company was dissolved in 2025, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Hand Dye Shoe Company Still in Business?

No. Hand Dye Shoe Company is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Drynks Unlimited, Nimble, Kohl Creatives, Groomi. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
10897249
Registered Name
HAND DYED SHOE CO. LTD
Incorporated
2017-08-03 (ceased 2023-01-14)
Company Type
ltd
SIC Codes
47721, 47722
Registered Address
C/O NORTHPOINT, Cobalt Business Exchange Cobalt Park Way, Wallsend, Tyne And Wear, NE28 9NZ
Accounts
total-exemption-full (period ending 2020-08-31)
Latest Financials
Total Assets Less Liabilities
£100392
Employees
4
Period
1 September 2019 to 31 August 2020
Officers
  • BOURNE, Simon David — director (resigned 2022-04-27)
    62, Hilltop View, Langley Park, Durham, County Durham, DH7 9YX, England