Dragons’ Den TrackerWhat Happened to Gruhme After Dragons’ Den?
Gruhme appeared on Dragons’ Den in 2017, Series 14 Episode 16. The business was a men's grooming products. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Robert Hallmark walked into the Den in 2017 with a men's grooming products. They were asking for £75,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Robert Hallmark left the Den without backing.
What Happened After the Show
Gruhme is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Gruhme Still in Business?
Yes. Gruhme appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Rugged Interactive, Supper Deliveries, Selwyn's Seafood. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08389223
- Registered Name
- GRUHME UK LIMITED
- Incorporated
- 2013-02-05
- Company Type
- ltd
- SIC Codes
- 46450, 47990
- Registered Address
- The Drive (Private Address) Church Lane, Whittington, Worcester, WR5 2RQ, England
- Accounts
- micro-entity (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- -49561
- Employees
- 1
- Period
- 1 April 2024 to 31 March 2025
- Officers
-
HALLMARK, Robert Spencer
— director
The Drive (Private Address), Church Lane, Whittington, Worcester, WR5 2RQ, England
-
HALLMARK, Robert Spencer
— director (resigned 2013-02-05)
97, Stirling Road, Birmingham, West Midlands, B16 9BD, England
-
HALLMARK, Robert Spencer
— director