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What Happened to Selwyn's Seafood After Dragons’ Den?

Selwyn's Seafood appeared on Dragons’ Den in 2017, Series 14 Episode 16. The business was a seaweed snacks. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Ashley and Kate Jones walked into the Den in 2017 with a seaweed snacks. They were asking for £70,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Ashley and Kate Jones left the Den without backing.

What Happened After the Show

Selwyn's Seafood is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Selwyn's Seafood Still in Business?

Yes. Selwyn's Seafood appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rugged Interactive, Gruhme, Supper Deliveries. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06560462
Registered Name
SELWYN'S SEAFOODS LIMITED
Incorporated
2008-04-09
Company Type
ltd
SIC Codes
10200
Registered Address
Penyrheol Farm Blue Anchor, Penclawdd, Swansea, SA4 3HY
Accounts
total-exemption-full (period ending 2025-04-30)
Latest Financials
Total Assets Less Liabilities
£83408
Employees
4
Period
2024-05-01 to 30 April 2025
Officers
  • JONES, Kate Alexandra — secretary
    Penyrheol Farm, Penclawdd, Swansea, West Glamorgan, SA4 3HY
  • JONES, Robert Ashley — director
    Penyrheol Farm, Penclawdd, Swansea, SA4 3HY
  • Corporate Appointments Limited — corporate-director (resigned 2008-04-09)
    16, Churchill Way, Cardiff, South Glamorgan, CF10 2DX
← Series 14 ← Episode 16