What Happened to Hair Syrup After Dragons’ Den?
Hair Syrup appeared on Dragons’ Den in 2025, Series 22 Episode 4. The business was a pre-wash hair oils. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Lucie MacLeod walked into the Den in 2025 with a pre-wash hair oils. They were asking for £190,000 in exchange for 3% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Lucie MacLeod left the Den without backing.
What Happened After the Show
Hair Syrup is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Hair Syrup Still in Business?
Yes. Hair Syrup appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Seep, Karta bottle, Love Sum. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13498102
- Registered Name
- HAIR SYRUP LTD
- Incorporated
- 2021-07-07
- Company Type
- ltd
- SIC Codes
- 47750
- Registered Address
- Unit 3 Goodwick Industrial Estate, Main Street, Goodwick, Pembrokeshire, SA64 0BD, Wales
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £795236
- Employees
- 27
- Period
- 1.4.24 to 31.3.25
- Officers
-
MACLEOD, Emma
— director
Unit 3, Goodwick Industrial Estate, Main Street, Goodwick, Pembrokeshire, SA64 0BD, Wales
-
MACLEOD, Lucie Emma
— director
Unit 3, Goodwick Industrial Estate, Main Street, Goodwick, Pembrokeshire, SA64 0BD, Wales
-
BASKERVILLE, Andrew James
— director (resigned 2024-09-12)
Fairways, Dinas Cross, Newport, Pembrokeshire, SA42 0XS, Wales
-
MACLEOD, Emma
— director
Dragons’ Den Tracker