Dragons’ Den Tracker

The Pitch

Laura Harnett walked into the Den in 2025 with a plastic-free household cleaning solutions. They were asking for £50,000 in exchange for 4% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden and Trinny Woodall offered £50,000 for 4%, and Laura Harnett accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Seep is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Seep Still in Business?

Yes. Seep appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Karta bottle, Love Sum, Hair Syrup. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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This pitch sparked a HEATED debate between Dragons | Dragons' Den - BBC

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This super pitch will go down in HISTORY 🤩 | Dragons' Den - BBC

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The Most Laid Back Pitch in Den History? | Dragons’ Den