Dragons’ Den TrackerWhat Happened to Seep After Dragons’ Den?
Seep appeared on Dragons’ Den in 2025, Series 22 Episode 4. The business was a plastic-free household cleaning solutions. They secured investment from Deborah Meaden and Trinny Woodall on the show. The business is still active today.
The Pitch
Laura Harnett walked into the Den in 2025 with a plastic-free household cleaning solutions. They were asking for £50,000 in exchange for 4% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden and Trinny Woodall offered £50,000 for 4%, and Laura Harnett accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Seep is one of those Den stories that actually lasted. The business has now been trading for around 6 years since the pitch.
Is Seep Still Available?
Yes. Seep Living Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Karta bottle, Love Sum, Hair Syrup. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12583163
- Registered Name
- SEEP LIVING LTD
- Incorporated
- 2020-05-04
- Company Type
- ltd
- SIC Codes
- 46440, 47789
- Registered Address
- 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom
- Accounts
- total-exemption-full (period ending 2025-05-31)
- Latest Financials
- Total Assets Less Liabilities
- £336083
- Employees
- 7
- Period
- 1 June 2024 to 31 May 2025
- Officers
-
HARNETT, Laura
— director
27, Old Gloucester Street, London, WC1N 3AX, United Kingdom
-
SHAW SMITH, Jean Margaret
— director
The Old Chapel, Back Lane, Mileham, King's Lynn, PE32 2PP, England
-
HARNETT, Laura
— director