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What Happened to Haze Cards After Dragons’ Den?

Haze Cards appeared on Dragons’ Den in 2023, Series 20 Episode 5. The business was a custom metal credit and debit cards. They secured investment from Steven Bartlett on the show. The company was dissolved in 2023.

The Pitch

Myles Dickinson-Brown walked into the Den in 2023 with a custom metal credit and debit cards. They were asking for £35,000 in exchange for 35% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £35,000 for 35%, and Myles Dickinson-Brown accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Haze Cards did not survive long-term. The company was dissolved in 2023 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Haze Cards Still Available?

No. Haze (MCR) Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Shocal, Van Guardian, Moray Luke Products, Flux Blowpipe. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
13867235
Registered Name
HAZE (MCR) LIMITED
Incorporated
2022-01-24 (ceased 2023-07-04)
Company Type
ltd
SIC Codes
32990
Registered Address
286 Bramhall Lane South, Bramhall, Stockport, SK7 3DJ, England
Accounts
null
Officers
  • DICKINSON-BROWN, Myles William — director
    286, Bramhall Lane South, Bramhall, Stockport, SK7 3DJ, England