Dragons’ Den TrackerWhat Happened to Holi-Doze After Dragons’ Den?
Holi-Doze appeared on Dragons’ Den in 2005, Series 1 Episode 5. The business was a inflatable travel cot for babies. No deal was made — the Dragons decided not to invest. The company was dissolved in 2010.
The Pitch
Joanne Bradford walked into the Den in 2005 with a inflatable travel cot for babies. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Joanne Bradford left the Den without backing.
What Happened After the Show
Holi-Doze did not survive long-term. The company was dissolved in 2010, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Holi-Doze Still in Business?
No. Holi-Doze is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Elizabeth Galton Ltd, A-Frame Golf, Slim PC, Plant Pal. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 04810785
- Registered Name
- HOLIDOZE LTD
- Incorporated
- 2003-06-25 (ceased 2010-02-19)
- Company Type
- ltd
- SIC Codes
- 5147
- Registered Address
- 3 College Court, College Hill, Shrewsbury, SY1 1LS
- Accounts
- total-exemption-small (period ending 2005-03-31)
- Officers
-
BRADFORD, Joanne Elizabeth
— director
14 Burnside, Brookside, Telford, Shropshire, TF3 1SS
-
BRADFORD, Paul Thayne
— secretary (resigned 2006-03-31)
14 Burnside, Brookside, Telford, Shropshire, TF3 1SS
-
BRADFORD, Paul Thayne
— director (resigned 2006-03-31)
14 Burnside, Brookside, Telford, Shropshire, TF3 1SS
-
BRADFORD, Joanne Elizabeth
— director