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What Happened to Honest Mobile After Dragons’ Den?

Honest Mobile appeared on Dragons’ Den in 2025, Series 22 Episode 14. The business was a esim mobile phone network searches. They secured investment from Steven Bartlett and Deborah Meaden on the show. The business is still active today.

The Pitch

Andy Aitken and Joshua Mihill walked into the Den in 2025 with a esim mobile phone network searches. They were asking for £110,000 (received £165,000. Bartlett invests £110,000, Meaden invests £65,000) in exchange for 4.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett and Deborah Meaden offered £110,000 (received £165,000. Bartlett invests £110,000, Meaden invests £65,000) for 4.5% (Bartlett owns 3%, Meaden owns 1.5%), and Andy Aitken and Joshua Mihill accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Honest Mobile is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Honest Mobile Still in Business?

Yes. Honest Mobile appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at See The Tape, Snowball Community, Shades Dancewear. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
11466899
Registered Name
HONEST MOBILE LIMITED
Incorporated
2018-07-16
Company Type
ltd
SIC Codes
46520, 47421, 61200
Registered Address
3.06 Edinburgh House, 170 Kennington Lane, London, SE11 5DP, England
Accounts
dormant (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£0
Employees
0
Period
1 January 2024 to 31 December 2024
Officers
  • AITKEN, Andrew — director
    3.06, Edinburgh House, 170 Kennington Lane, London, SE11 5DP, England
  • MIHILL, Joshua Henry — director
    3.06, Edinburgh House, 170 Kennington Lane, London, SE11 5DP, England
← Series 22 ← Episode 14