Dragons’ Den TrackerWhat Happened to Shades Dancewear After Dragons’ Den?
Shades Dancewear appeared on Dragons’ Den in 2025, Series 22 Episode 14. The business was a ethnicity themed dance wear. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Laura Grant and Stacey Green walked into the Den in 2025 with a ethnicity themed dance wear. They were asking for £75,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Laura Grant and Stacey Green left the Den without backing.
What Happened After the Show
Shades Dancewear is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Shades Dancewear Still in Business?
Yes. Shades Dancewear appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at See The Tape, Honest Mobile, Snowball Community. Each has its own story of what happened after the Den.
Companies House Data
- Status
- active
- Company Number
- 10674953
- Registered Name
- SHADES DANCEWEAR LTD
- Incorporated
- 2017-03-16
- Company Type
- ltd
- SIC Codes
- 85590
- Registered Address
- Antenna, Beck Street, Nottingham, NG1 1EQ, England
- Accounts
- unaudited-abridged (period ending 2025-03-30)
- Latest Financials
- Total Assets Less Liabilities
- £110876
- Employees
- 4
- Period
- 31 March 2024 to 30 March 2025
- Officers
-
GRANT, Laura Claire
— director
Antenna, Beck Street, Nottingham, NG1 1EQ, England
-
GREEN, Stacey Alison
— director
Antenna, Beck Street, Nottingham, NG1 1EQ, England
-
GANGOTRA, Ashok Kumar
— director (resigned 2023-06-21)
4, Cross Street, Beeston, Nottingham, NG9 2NX, England
-
GRANT, Laura Claire
— director