Dragons’ Den TrackerWhat Happened to Ice Bar After Dragons’ Den?
Ice Bar appeared on Dragons’ Den in 2010, Series 8 Episode 3. The business was a ice themed bar and nightclub. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.
The Pitch
Terry Merther walked into the Den in 2010 with a ice themed bar and nightclub. They were asking for £250,000 in exchange for 25% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Terry Merther left the Den without backing.
What Happened After the Show
Ice Bar did not survive long-term. The company has since been dissolved.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Ice Bar Still in Business?
No. Ice Bar is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Golfers' Mate, FGH Security, Tatty Bumpkin Shop, Romancy Gram. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 11657977
- Registered Name
- ICE BAR LIMITED
- Incorporated
- 2018-11-05 (ceased 2021-12-10)
- Company Type
- ltd
- SIC Codes
- 93290
- Registered Address
- Ice Bar Blackpool, 93 Promenade, Blackpool, FY1 5AA, England
- Accounts
- null
- Officers
-
WINDLE, David
— director
Ice Bar Blackpool, 93 Promenade, Blackpool, FY1 5AA, England
-
WINDLE, David
— director