Dragons’ Den Tracker

The Pitch

Anthony Coates-Smith & Alistair Turner walked into the Den in 2007 with a specialist chilled and frozen transport services. They were asking for £160,000 in exchange for 22.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Duncan Bannatyne & Richard Farleigh offered £160,000 for 22.5%, and Anthony Coates-Smith & Alistair Turner accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Igloo did not survive long-term. The company was dissolved in 2013, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Igloo Still in Business?

No. Igloo is no longer in business. Based on available records, the company is dissolved (2013).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Reggae Reggae Sauce, Get Your Head Round It, Woolie Warmer, Safety In Hand. Each has its own story of what happened after the Den.

Watch the Pitch

Watch on YouTube →