Dragons’ Den TrackerWhat Happened to Woolie Warmer After Dragons’ Den?
Woolie Warmer appeared on Dragons’ Den in 2007, Series 4 Episode 1. The business was a warming system for new born lambs. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Sally Howe walked into the Den in 2007 with a warming system for new born lambs. They were asking for £30,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Sally Howe left the Den without backing.
What Happened After the Show
Woolie Warmer is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Woolie Warmer Still in Business?
Yes. Woolie Warmer appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Reggae Reggae Sauce, Igloo, Get Your Head Round It, Safety In Hand. Each has its own story of what happened after the Den.
