Dragons’ Den Tracker

The Pitch

Helen Waterston walked into the Den in 2011 with a stainless steel chain mail covering for roasting meats. They were asking for £70,000 in exchange for 48% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Deborah Meaden offered £70,000 for 48%, and Helen Waterston accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Innovative Gadgets Ltd (Roastcosy) did not survive long-term. The company was dissolved in 2017, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Innovative Gadgets Ltd (Roastcosy) Still Available?

No. Zeecutter Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Culica Limited, Medicines Direct, The Optathlon, Redfoot Shoes. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Blown Away by Ingenius Wall Threading Device | Dragons' Den

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Software Engineers Stun Dragons With First-to-Market Device | Dragons’ Den

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“The Most Ridiculous Business Idea I’ve Ever Heard” | Dragons’ Den