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What Happened to Medicines Direct After Dragons’ Den?

Medicines Direct appeared on Dragons’ Den in 2011, Series 9 Episode 10. The business was a telephone ordering of long-term prescriptions. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Rob Forde and Dr John Blenkinsopp walked into the Den in 2011 with a telephone ordering of long-term prescriptions. They were asking for £75,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Rob Forde and Dr John Blenkinsopp left the Den without backing.

What Happened After the Show

Medicines Direct did not survive long-term. The company was dissolved in 2014, only 3 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Medicines Direct Still in Business?

No. Medicines Direct is no longer in business. Based on available records, the company is dissolved (2014).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Innovative Gadgets Ltd (Roastcosy), Culica Limited, The Optathlon, Redfoot Shoes. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08082880
Registered Name
MEDICINES DIRECT LIMITED
Incorporated
2012-05-25
Company Type
ltd
SIC Codes
68209
Registered Address
Elthorne Gate, 64 High Street, Pinner, HA5 5QA, England
Accounts
total-exemption-full (period ending 2025-05-31)
Latest Financials
Total Assets Less Liabilities
£82568
Employees
0
Period
2024-06-01 to 2025-05-31
Officers
  • SHARMA, Anil Kumar — director
    7, High Meadow, Harston, Cambridge, CB22 7TR, England
  • SHARMA, Geeta — director
    7, High Meadow, Harston, Cambridge, CB22 7TR, England