Dragons’ Den TrackerWhat Happened to Island Bakery After Dragons’ Den?
Island Bakery appeared on Dragons’ Den in 2009, Series 7 Episode 8. The business was a organic biscuits bakery. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Joe Reade walked into the Den in 2009 with a organic biscuits bakery. They were asking for £150,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Joe Reade left the Den without backing.
What Happened After the Show
Island Bakery is one of those Den stories that actually lasted. Having appeared on the show back in 2009, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Island Bakery Still in Business?
Yes. Island Bakery appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Earle's, Motor Mouse, Quick Play Sport, Extreme Fliers Toys. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 17114222
- Registered Name
- ROA ISLAND BAKERY LTD
- Incorporated
- 2026-03-24
- Company Type
- ltd
- SIC Codes
- 47240
- Registered Address
- 27 Trinity Terrace, Roa Island, Barrow-In-Furness, LA13 0QG, England
- Accounts
- N/A
- Officers
-
EVANS, George Arnold
— director
27, Trinity Terrace, Roa Island, Barrow-In-Furness, LA13 0QG, England
-
EVANS, George Arnold
— director