Dragons’ Den TrackerWhat Happened to IV Cam, Industrial Control Systems After Dragons’ Den?
IV Cam, Industrial Control Systems appeared on Dragons’ Den in 2005, Series 1 Episode 3. The business was a 3d measuring system using camera technology. They secured investment from Peter Jones & Doug Richard on the show. The business is still active today.
The Pitch
John and Phillip Petty walked into the Den in 2005 with a 3d measuring system using camera technology. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones & Doug Richard offered £50,000 for 30%, and John and Phillip Petty accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
IV Cam, Industrial Control Systems is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is IV Cam, Industrial Control Systems Still in Business?
Yes. IV Cam, Industrial Control Systems appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Le Beanock, Care Free House, Esme Ertekin Shoe Club, Webbed Paddles. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 03068569
- Registered Name
- INDUSTRIAL CONTROL SYSTEMS LIMITED
- Incorporated
- 1995-06-15
- Company Type
- ltd
- SIC Codes
- 62090
- Registered Address
- Unit 6 Traso Business Park, Callywhite Lane, Dronfield, Sheffield, South Yorkshire, S18 2XR, England
- Accounts
- total-exemption-full (period ending 2025-04-30)
- Latest Financials
- Total Assets Less Liabilities
- £263659
- Employees
- 3
- Period
- 1.5.24 to 30.4.25
- Officers
-
PETTY, Phillip Stephen
— director
4 Cockshutt Drive, Greenhill, Sheffield, South Yorkshire, S8 7DW
-
PETTY, John Michael
— secretary (resigned 2019-06-16)
12, Over Road, Baslow, Bakewell, Derbyshire, DE45 1PL, England
-
PETTY, Lisa Michelle
— secretary (resigned 2008-06-15)
4 Cockshutt Drive, Greenhill, Sheffield, S8 7DW
-
PARAMOUNT COMPANY SEARCHES LIMITED
— corporate-nominee-secretary (resigned 1995-06-15)
229 Nether Street, London, N3 1NT
-
PETTY, John Michael
— director (resigned 2019-06-16)
12, Over Road, Baslow, Bakewell, DE45 1PL, England
-
PARAMOUNT PROPERTIES (UK) LIMITED
— corporate-nominee-director (resigned 1995-06-15)
229 Nether Street, London, N3 1NT
-
PETTY, Phillip Stephen
— director