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What Happened to Le Beanock After Dragons’ Den?

Le Beanock appeared on Dragons’ Den in 2005, Series 1 Episode 3. The business was a beanbag hammock. They secured investment from Rachel Elnaugh on the show. The company was dissolved in 2018.

The Pitch

Tracie Herrtage walked into the Den in 2005 with a beanbag hammock. They were asking for £54,000 in exchange for 49% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Rachel Elnaugh offered £54,000 for 49%, and Tracie Herrtage accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Le Beanock did not survive long-term. The company was dissolved in 2018, some 13 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Le Beanock Still in Business?

No. Le Beanock is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at IV Cam, Industrial Control Systems, Care Free House, Esme Ertekin Shoe Club, Webbed Paddles. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07047052
Registered Name
LE BEANOCK.COM LTD
Incorporated
2009-10-16 (ceased 2018-05-01)
Company Type
ltd
SIC Codes
13921
Registered Address
74 Castle Lane, Hadleigh, Benfleet, Essex, SS7 2AL
Accounts
total-exemption-small (period ending 2016-10-31)
Officers
  • HERRTAGE, Tracie Elizabeth Rose — secretary
    74, Castle Lane, Hadleigh, Benfleet, Essex, SS7 2AL
  • HERRTAGE, Tracie E R — director
    74, Castle Lane, Hadleigh, Benfleet, SS7 2AL, England
  • ASKEW, Mark — secretary (resigned 2017-03-31)
    1391, London Rd, Leigh On Sea, Southend On Sea, Essex, SS9 2SA, England
  • ASKEW, Mark — director (resigned 2017-03-31)
    1391, London Rd, Leigh On Sea, Southend On Sea, Essex, SS9 2SA, England
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