Dragons’ Den TrackerWhat Happened to Jivana Style After Dragons’ Den?
Jivana Style appeared on Dragons’ Den in 2006, Series 3 Episode 7. The business was a asian themed greeting cards. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.
The Pitch
Samantha Alfred walked into the Den in 2006 with a asian themed greeting cards. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Samantha Alfred left the Den without backing.
What Happened After the Show
Jivana Style did not survive long-term. The company was dissolved in 2015, some 9 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Jivana Style Still in Business?
No. Jivana Style is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Autosafe, Garden Gopher, Storycode, Pourfect. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 05717844
- Registered Name
- JIVANA STYLE LTD
- Incorporated
- 2006-02-22 (ceased 2016-04-19)
- Company Type
- ltd
- SIC Codes
- 58190
- Registered Address
- 3, Burket Close, Norwood Green, Southall, Middlesex, UB2 5NR
- Accounts
- total-exemption-small (period ending 2014-02-28)
- Officers
-
ALFRED, Sanjiv Edwin
— director
3, Burket Close, Norwood Green, Southall, Middlesex, UB2 5NR
-
ALFRED, Sanjiv Edwin
— secretary (resigned 2013-01-01)
3, Burket Close, Norwood Green, Southall, Middlesex, UB2 5NR
-
ALFRED, Samantha
— director (resigned 2011-10-11)
3, Burket Close, Southall, Middlesex, UB2 5NR
-
ALFRED, Sanjiv Edwin
— director