Den Tracker logoDragons’ Den Tracker

What Happened to JustLend After Dragons’ Den?

JustLend appeared on Dragons’ Den in 2023, Series 20 Episode 2. The business was a financial loan management for borrowing from family and friends.. They secured investment from Steven Bartlett on the show. The business is still active today.

The Pitch

Craig Smith walked into the Den in 2023 with a financial loan management for borrowing from family and friends.. They were asking for £100,000 in exchange for 10% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £100,000 for 10%, and Craig Smith accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

JustLend is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.

Is JustLend Still in Business?

Yes. JustLend appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Big Clothing 4 You, Pop and Bark, Bed Stretch. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10880150
Registered Name
JUST LEND LIMITED
Incorporated
2017-07-24
Company Type
ltd
SIC Codes
64999
Registered Address
Dsg Group Fao Just Lend Ltd/Impact Sos, Bird Hall Lane, Stockport, SK3 0UX, England
Accounts
total-exemption-full (period ending 2024-07-31)
Latest Financials
Total Assets Less Liabilities
£27494
Employees
1
Period
2023-08-01 to 2024-07-31
Officers
  • MONK, Sefton Jerome Gennard — director
    Regina House, 124 Finchley Road, London, NW3 5JS
  • SMITH, Craig Alan — director
    Flat 3, Longman House, Mace Street, London, E2 0QT, England
  • THORNHILL, Matthew — director
    15, White Knowle Road, Buxton, SK17 9NG, United Kingdom
  • HOGGART, Richard — director (resigned 2025-10-21)
    Unity House, Hercules Park, Birdhall Lane, Cheadle, Stockport, SK3 0UX
← Series 20 ← Episode 2