Dragons’ Den Tracker

The Pitch

James Morgan and Anushka Fernando walked into the Den in 2023 with a events organisers for dogs. They were asking for £35,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett and Touker Suleyman offered £35,000 for 20% / 25, and James Morgan and Anushka Fernando accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Pop and Bark is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.

Is Pop and Bark Still in Business?

Yes. Pop and Bark appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Big Clothing 4 You, JustLend, Bed Stretch. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Social Events For Dogs And Their Owners | Dragons' Den

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DRAGON'S DEN AUDITION???

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Steven Bartlett Smells A Great Business Opportunity | Dragons' Den