Dragons’ Den Tracker

The Pitch

Katie Mullally walked into the Den in 2018 with a hallmarked jewellery combining vintage pieces with modern bespoke design with links to irish heritage.. They were asking for £70,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £70,000 for 40%, and Katie Mullally accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Katie Mullally Jewellery is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Katie Mullally Jewellery Still in Business?

Yes. Katie Mullally Jewellery appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Elite Competitions, The Sweet Beet, Besos Food and Drinks. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Nervous Entrepreneur Pitches Her Irish Jewelry | Dragons' Den

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Entrepreneur Brings Irish Based Jewellery to the Den | Dragons' Den