Dragons’ Den TrackerWhat Happened to The Sweet Beet After Dragons’ Den?
The Sweet Beet appeared on Dragons’ Den in 2018, Series 16 Episode 10. The business was a texas inspired food sauces. No deal was made — the Dragons decided not to invest. The company was dissolved in 2020.
The Pitch
Elizabeth Hodcroft walked into the Den in 2018 with a texas inspired food sauces. They were asking for £70,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Elizabeth Hodcroft left the Den without backing.
What Happened After the Show
The Sweet Beet did not survive long-term. The company was dissolved in 2020, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is The Sweet Beet Still in Business?
No. The Sweet Beet is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Elite Competitions, Katie Mullally Jewellery, Besos Food and Drinks. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 10582002
- Registered Name
- THE SWEET BEET LTD
- Incorporated
- 2017-01-24 (ceased 2020-03-10)
- Company Type
- ltd
- SIC Codes
- 47110, 47290, 56290
- Registered Address
- 49 Sanderson Road, Newcastle Upon Tyne, Tyne And Wear, NE2 2DR, United Kingdom
- Accounts
- N/A (period ending 2018-01-31)
- Latest Financials
- Total Assets Less Liabilities
- -29267
- Employees
- 1
- Period
- 24.1.17 to 31.1.18
- Officers
-
HODCROFT, Elizabeth Hannah
— director
One Trinity Gardens, One Trinity Gardens, Lvl 2, Entrepreneurial Spark Offices, Newcastle Upon Tyne, Tyne And Wear, NE1 2HF, United Kingdom
-
HODCROFT, Elizabeth Hannah
— director