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What Happened to Kids Cooking Co After Dragons’ Den?

Kids Cooking Co appeared on Dragons’ Den in 2009, Series 7 Episode 6. The business was a children's cookware range. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.

The Pitch

Nicky Povey walked into the Den in 2009 with a children's cookware range. They were asking for £100,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Nicky Povey left the Den without backing.

What Happened After the Show

Kids Cooking Co did not survive long-term. The company was dissolved in 2013, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Kids Cooking Co Still in Business?

No. Kids Cooking Co is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Tech21, The Spit 'n' Polish Shoeshine Company, David Schofield, Mi Garden. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06146980
Registered Name
KIDS COOKING CO LTD
Incorporated
2007-03-08 (ceased 2013-07-30)
Company Type
ltd
SIC Codes
46499
Registered Address
30 Fore Street, Totnes, Devon, TQ9 5RP
Accounts
total-exemption-small (period ending 2011-03-31)
Officers
  • POVEY, Nicola Claire — director
    3 Manor Park, Kingsbridge, Devon, TQ7 1BB
  • HEARD, Ruby Anne — secretary (resigned 2011-05-20)
    2 Buckwell Road, Kingsbridge, Devon, TQ7 1NQ