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What Happened to Layline Bed Sheets After Dragons’ Den?

Layline Bed Sheets appeared on Dragons’ Den in 2008, Series 6 Episode 1. The business was a bed sheet with line determining space for each sleeper. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.

The Pitch

Jon Foster-Smith and Rose Adams walked into the Den in 2008 with a bed sheet with line determining space for each sleeper. They were asking for £50,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jon Foster-Smith and Rose Adams left the Den without backing.

What Happened After the Show

Layline Bed Sheets did not survive long-term. The company was dissolved in 2018, some 10 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Layline Bed Sheets Still Available?

No. Layline Bed Sheets is no longer in business. Based on available records, the company is dissolved (2018).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Hamfatter, D4M Ltd, Leenon Ltd, Air Oasis Ltd. Each has its own story of what happened after the Den.

Watch the Pitch