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What Happened to Little’s After Dragons’ Den?

Little’s appeared on Dragons’ Den in 2025, Series 22 Episode 5. The business was a flavoured instant coffee. They secured investment from Steven Bartlett on the show. The business is still active today.

The Pitch

Will Little walked into the Den in 2025 with a flavoured instant coffee. They were asking for £80,000 in exchange for 5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £80,000 for 5%, and Will Little accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Little’s is one of those Den stories that actually lasted. Having appeared on the show in 2025, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Little’s Still Available?

Yes. Little’s Coffee Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Omni, Chakow, Beevive. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
03101980
Registered Name
LITTLE’S COFFEE LTD
Incorporated
1995-09-14
Company Type
ltd
SIC Codes
10832
Registered Address
Unit 8 Blackdown Park, South View Estate, Willand, Cullompton, Devon, EX15 2FS
Accounts
total-exemption-full (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£859891
Employees
24
Period
01/04/2024 to 31/03/2025
Officers
  • LITTLE, Leila Katriina — secretary
    8, Blackdown Park, South View Estate, Willand, Cullompton, Devon, EX15 2FS, England
  • LITTLE, Caroline Angela — director
    Unit 7, Blackdown Park, South View Estate, Willand, Devon, EX14 2FS, England
  • LITTLE, Henry Owen — director
    8, Blackdown Park, South View Estate, Willand, Cullompton, Devon, EX15 2FS, England
  • LITTLE, William Henry — director
    Unit 8, Blackdown Park, South View Estate, Willand, Devon, EX15 2FS, England
  • WATERLOW SECRETARIES LIMITED — corporate-nominee-secretary (resigned 1995-09-14)
    6-8 Underwood Street, London, N1 7JQ
  • JEFFERSON, Glenn Nigel — director (resigned 2024-12-18)
    Unit 8, Blackdown Park, South View Estate, Willand, Devon, EX15 2FS, United Kingdom
  • WATERLOW NOMINEES LIMITED — corporate-nominee-director (resigned 1995-09-14)
    6-8 Underwood Street, London, N1 7JQ
← Series 22 ← Episode 5