Dragons’ Den TrackerWhat Happened to Little’s After Dragons’ Den?
Little’s appeared on Dragons’ Den in 2025, Series 22 Episode 5. The business was a flavoured instant coffee. They secured investment from Steven Bartlett on the show. The business is still active today.
The Pitch
Will Little walked into the Den in 2025 with a flavoured instant coffee. They were asking for £80,000 in exchange for 5% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett offered £80,000 for 5%, and Will Little accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Little’s is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Little’s Still in Business?
Yes. Little’s appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Omni, Chakow, Beevive. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16791774
- Registered Name
- LITTLE SAAS CO LTD
- Incorporated
- 2025-10-17
- Company Type
- ltd
- SIC Codes
- 62012
- Registered Address
- 12 Baden Powell Crescent, Pontefract, WF8 3QB, England
- Accounts
- N/A
- Officers
-
ELLISON, Wayne Meeuwis
— director
12, Baden Powell Crescent, Pontefract, WF8 3QB, England
-
ELLISON, Wayne Meeuwis
— director