Dragons’ Den Tracker

The Pitch

Shiv Sivakumar and Guy Sandelowsky walked into the Den in 2025 with a plant-based pet food. They were asking for £75,000 in exchange for 2% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett and Deborah Meaden offered £75,000 for 2%, and Shiv Sivakumar and Guy Sandelowsky accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Omni is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Omni Still in Business?

Yes. Omni appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Little’s, Chakow, Beevive. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Peter Jones ‘annoyed’ by pet food business valuation | Dragons' Den - BBC

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Entrepreneur Tastes Dog Food to Impress Dragons | Dragons’ Den

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Dragons' Den VS Alan Sugar 🤯 - BBC