Dragons’ Den TrackerWhat Happened to London Whistle After Dragons’ Den?
London Whistle appeared on Dragons’ Den in 2009, Series 7 Episode 2. The business was a whistle alert for bicycles. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.
The Pitch
Peter Giles and Bhjata walked into the Den in 2009 with a whistle alert for bicycles. They were asking for £75,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Peter Giles and Bhjata left the Den without backing.
What Happened After the Show
London Whistle did not survive long-term. The company has since been dissolved.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is London Whistle Still in Business?
No. London Whistle is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at BassToneSlap, Talpa Products Ltd, Roto Suite, Whole Leaf Company. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 13888021
- Registered Name
- WHISTLE LONDON LTD
- Incorporated
- 2022-02-02 (ceased 2024-05-21)
- Company Type
- private-limited-guarant-nsc
- SIC Codes
- 90010
- Registered Address
- 14a Woodgrange Avenue, London, W5 3NY, England
- Accounts
- micro-entity (period ending 2023-02-28)
- Latest Financials
- Total Assets Less Liabilities
- -94951
- Employees
- 1
- Period
- 2.2.22 to 28.2.23
- Officers
-
DYE, Samantha Louise, Mx
— director
14a, Woodgrange Avenue, London, W5 3NY, England
-
DYE, Samantha Louise, Mx
— director