Dragons’ Den TrackerWhat Happened to Lumberjaxe Food Company After Dragons’ Den?
Lumberjaxe Food Company appeared on Dragons’ Den in 2025, Series 22 Episode 7. The business was a range of sauces and seasonings. They secured investment from Emma Grede on the show. The business is still active today.
The Pitch
Brendon and Jaydon Manders walked into the Den in 2025 with a range of sauces and seasonings. They were asking for £90,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Emma Grede offered £90,000 for 20%, and Brendon and Jaydon Manders accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Lumberjaxe Food Company is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.
Is Lumberjaxe Food Company Still in Business?
Yes. Lumberjaxe Food Company appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Stashed Products, Unpause. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13124324
- Registered Name
- LUMBERJAXE FOOD COMPANY LTD
- Incorporated
- 2021-01-11
- Company Type
- ltd
- SIC Codes
- 10890
- Registered Address
- Office 1, Izabella House, 24-26 Regent Place, Birmingham, B1 3NJ, England
- Accounts
- micro-entity (period ending 2025-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £105677
- Employees
- 0
- Period
- 1 February 2024 to 31 January 2025
- Officers
-
MANDERS, Brendon
— director
Office 1, Izabella House, 24-26 Regent Place, Birmingham, B1 3NJ, England
-
MANDERS - YOUNG, Jaydon
— director
Office 1, Izabella House, 24-26 Regent Place, Birmingham, B1 3NJ, England
-
MANDERS, Brendon
— director