Dragons’ Den Tracker

The Pitch

Oliver John-Miller, Benjamin and Joseph Gallagher walked into the Den in 2024 with a luxury second-hand marketplace. They were asking for £100,000 in exchange for 3% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £100,000 for 3%, and Oliver John-Miller, Benjamin and Joseph Gallagher accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Luxe Collective did not survive long-term. The company was dissolved in 2025 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Luxe Collective Still Available?

No. Luxe Collective Fashion Ltd is no longer in business. Companies House records show the company is in liquidation.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Standout Enterprises Ltd, Pop Specs, Peggy Rain Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Luxe Collective Impresses The Dragons With Their £8.5 Million Sales | Dragons' Den