Dragons’ Den Tracker

The Pitch

Christian and Ross Liang, and Natalie Dickenson [ note 1 ] walked into the Den in 2024 with a socks company employing people who have learning-disabilities. They were asking for £30,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett and Peter Jones offered £30,000 for 20%, and Christian and Ross Liang, and Natalie Dickenson [ note 1 ] accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Standout Enterprises Ltd is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is Standout Enterprises Ltd Still in Business?

Yes. Standout Enterprises Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pop Specs, Peggy Rain Ltd, Luxe Collective. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Can Stand Out Enterprises Become the Top Employer for Learning Disabilities? | Dragons' Den

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SIE Student Enterprise Summit 2013, Star Speaker: Shaf Rasul (Full Speech)