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What Happened to Magic Whiteboard After Dragons’ Den?

Magic Whiteboard appeared on Dragons’ Den in 2008, Series 6 Episode 5. The business was a portable whiteboard in the form of a roll. They secured investment from Theo Paphitis and Deborah Meaden on the show. The business is still active today.

The Pitch

Neil and Laura Westwood walked into the Den in 2008 with a portable whiteboard in the form of a roll. They were asking for £100,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Theo Paphitis and Deborah Meaden offered £100,000 for 40%, and Neil and Laura Westwood accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Magic Whiteboard is one of those Den stories that actually lasted. Having appeared on the show back in 2008, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Magic Whiteboard Still in Business?

Yes. Magic Whiteboard appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Planit Products, Loop Machine, FB1 (Frank Bisson 1), Hedgehog Golf Company. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06615498
Registered Name
MAGIC WHITEBOARD LIMITED
Incorporated
2008-06-10
Company Type
ltd
SIC Codes
46900
Registered Address
95c Blackpole West Industrial Estate, Worcester, Worcestershire, WR3 8TJ
Accounts
unaudited-abridged (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
£1592319
Employees
4
Period
1.7.24 to 30.6.25
Officers
  • WESTWOOD, Nancy Laura — secretary
    Raven Barn, Trotshill Lane East, Worcester, Worcestershire, WR4 0AT, United Kingdom
  • WESTWOOD, Nancy Laura — director
    Raven Barn, Trotshill Lane East, Worcester, Worcestershire, WR4 0AT
  • WESTWOOD, Neil — director
    Raven Barn, Trotshill Lane East, Worcester, Worcestershire, WR4 0AT
  • MANTZ, Ann Elizabeth — secretary (resigned 2014-09-09)
    Ryman House, Savoy Road, Crewe, Cheshire, CW1 6NA
  • WESTWOOD, Nancy Laura — secretary (resigned 2008-08-29)
    Raven Barn, Trotshill Lane East, Worcester, Worcestershire, WR4 0AT
  • HARRISON CLARK (SECRETARIAL) LIMITED — corporate-secretary (resigned 2008-06-30)
    5, Deansway, Worcester, Worcestershire, WR1 2JG
  • HARRISON CLARK (NOMINEES) LIMITED — corporate-director (resigned 2008-06-30)
    5, Deansway, Worcester, Worcestershire, WR1 2JG
← Series 6 ← Episode 5