Dragons’ Den TrackerWhat Happened to Planit Products After Dragons’ Den?
Planit Products appeared on Dragons’ Den in 2008, Series 6 Episode 5. The business was a toastabags. They secured investment from James Caan on the show. The business is still active today.
The Pitch
Guy Unwin & Caroline Kavanagh walked into the Den in 2008 with a toastabags. They were asking for £200,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. James Caan offered £200,000 for 40%, and Guy Unwin & Caroline Kavanagh accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Planit Products is one of those Den stories that actually lasted. Having appeared on the show back in 2008, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Planit Products Still in Business?
Yes. Planit Products appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Magic Whiteboard, Loop Machine, FB1 (Frank Bisson 1), Hedgehog Golf Company. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 05963552
- Registered Name
- PLANIT PRODUCTS LIMITED
- Incorporated
- 2006-10-11
- Company Type
- ltd
- SIC Codes
- 22290
- Registered Address
- Units 2 & 3 Sparrowhawk Close, Malvern, Worcestershire, WR14 1GL
- Accounts
- total-exemption-full (period ending 2024-10-31)
- Latest Financials
- Total Assets Less Liabilities
- £1107129
- Employees
- 21
- Period
- 1.11.23 to 31.10.24
- Officers
-
ANNETTE, Wendy
— secretary
Units 2 & 3, Sparrowhawk Close, Malvern, Worcestershire, WR14 1GL
-
UNWIN, Guy Darell
— director
Units 2 & 3, Sparrowhawk Close, Malvern, Worcestershire, WR14 1GL
-
KAVANAGH, Caroline Jane
— secretary (resigned 2025-06-15)
289 Gloucester Road, Cheltenham, Gloucestershire, GL50 7AD
-
HAZEL, Paul Malcolm
— director (resigned 2013-04-04)
Roel Hill House, Hawling, Cheltenham, Gloucestershire, GL54 5AP, England
-
KAVANAGH, Caroline Jane
— director (resigned 2025-06-15)
Units 2 & 3, Sparrowhawk Close, Malvern, Worcestershire, WR14 1GL
-
ANNETTE, Wendy
— secretary