Dragons’ Den TrackerWhat Happened to Mallzee After Dragons’ Den?
Mallzee appeared on Dragons’ Den in 2015, Series 12 Episode 8. The business was a fashion mobile commerce company and shopping application. They secured investment from Peter Jones on the show. The company was dissolved in 2022.
The Pitch
Cally Russell walked into the Den in 2015 with a fashion mobile commerce company and shopping application. They were asking for £75,000 in exchange for 15% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £75,000 for 15%, and Cally Russell accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Mallzee did not survive long-term. The company was dissolved in 2022, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Mallzee Still in Business?
No. Mallzee is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at iGlove, Baggers Originals, Charlie's Cartoons, My Little Princess Parties. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- SC397310
- Registered Name
- MALLZEE LTD.
- Incorporated
- 2011-04-07 (ceased 2022-08-16)
- Company Type
- ltd
- SIC Codes
- 62012, 63110, 63120
- Registered Address
- Suite 2, Ground Floor Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
- Accounts
- total-exemption-full (period ending 2021-04-30)
- Officers
-
MBM SECRETARIAL SERVICES LIMITED
— corporate-secretary
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
-
FRASER, Kenneth James
— director
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
-
ROBINSON, Peter Alan
— director
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
-
RUSSELL, Cailean Iain Thomas
— director
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
-
SUTHERLAND, Jamie Alexander Stuart
— director
Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS, United Kingdom
-
LANDON, Nicholas John Reed, Mr.
— director (resigned 2017-07-26)
100, Victoria Embankment, London, EC4Y 0HQ, England
-
STUART, Callum Adam
— director (resigned 2020-11-30)
5th Floor, 125 Princes Street, Edinburgh, EH2 4AD, United Kingdom
-
MBM SECRETARIAL SERVICES LIMITED
— corporate-secretary