Dragons’ Den Tracker

The Pitch

James and Kelly George walked into the Den in 2015 with a fairytale entertainment for children's parties. They were asking for £25,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and James and Kelly George left the Den without backing.

What Happened After the Show

My Little Princess Parties is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is My Little Princess Parties Still in Business?

Yes. My Little Princess Parties appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at iGlove, Baggers Originals, Mallzee, Charlie's Cartoons. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Dragons Fight Over PLUSH TOYS! | Dragons' Den

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Pair of Grafters Stand Up to Duncan’s Financial Questioning | Dragons’ Den