Dragons’ Den TrackerWhat Happened to Monarch's Crisps After Dragons’ Den?
Monarch's Crisps appeared on Dragons’ Den in 2022, Series 19 Episode 5. The business was a pure cheese flavoured crisps. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Grigore Davideanu and Alexandru Rus walked into the Den in 2022 with a pure cheese flavoured crisps. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Grigore Davideanu and Alexandru Rus left the Den without backing.
What Happened After the Show
Monarch's Crisps is one of those Den stories that actually lasted. The business has now been trading for around 6 years since the pitch.
Is Monarch's Crisps Still Available?
Yes. The Crunchy Cheese Company Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Escape Kent Ltd, Smile Time, Odd Ball, Berczy. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12939288
- Registered Name
- THE CRUNCHY CHEESE COMPANY LIMITED
- Incorporated
- 2020-10-08
- Company Type
- ltd
- SIC Codes
- 10890
- Registered Address
- Unit 2 Horeb Business Park, Horeb, Llandysul, SA44 4JG, Wales
- Accounts
- total-exemption-full (period ending 2025-10-31)
- Latest Financials
- Total Assets Less Liabilities
- £93264
- Employees
- 8
- Period
- 1.11.24 to 31.10.25
- Officers
-
DAVIDEANU, Grigore
— director
Leofric House, Binley Road, Coventry, CV3 1JN, United Kingdom
-
RUS, Alexandru
— director
Leofric House, Binley Road, Coventry, CV3 1JN, United Kingdom
-
DAVIDEANU, Grigore
— director