Dragons’ Den Tracker

The Pitch

Natalie Quail walked into the Den in 2022 with a teeth whitening oral cosmetics. They were asking for £50,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman and Steven Bartlett offered £50,000 for 20%, and Natalie Quail accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Smile Time is one of those Den stories that actually lasted. The business has now been trading for around 7 years since the pitch.

Is Smile Time Still Available?

Yes. HQ Corporation Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Escape Kent Ltd, Odd Ball, Monarch's Crisps, Berczy. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Brushing Up On Business | Best Dental Pitches | Dragon's Den (at 13:42)