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What Happened to Smile Time After Dragons’ Den?

Smile Time appeared on Dragons’ Den in 2022, Series 19 Episode 5. The business was a teeth whitening oral cosmetics. They secured investment from Touker Suleyman and Steven Bartlett on the show. The business is still active today.

The Pitch

Natalie Quail walked into the Den in 2022 with a teeth whitening oral cosmetics. They were asking for £50,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman and Steven Bartlett offered £50,000 for 20%, and Natalie Quail accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Smile Time is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.

Is Smile Time Still in Business?

Yes. Smile Time appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Escape Kent Ltd, Odd Ball, Monarch's Crisps, Berczy. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
03915940
Registered Name
SMILETIME LIMITED
Incorporated
2000-01-28
Company Type
ltd
SIC Codes
93130
Registered Address
Beckwith Health Club Central House, Otley Road, Harrogate, HG3 1UF, England
Accounts
total-exemption-full (period ending 2024-07-31)
Latest Financials
Total Assets Less Liabilities
-150879
Employees
7
Period
2023-08-01 to 2024-07-31
Officers
  • SILVER, Mark Simon — director
    Crown Chambers, Princes Street, Harrogate, HG1 1NJ, United Kingdom
  • SILVER, Tina Louise — director
    Beckwith Health Club, Central House, Otley Road, Harrogate, HG3 1UF, England
  • CATTON, Stephen Frank — secretary (resigned 2011-06-30)
    25 Belmont Road, Harrogate, North Yorkshire, HG2 0LR
  • DAVIES, Andrew — secretary (resigned 2003-05-31)
    1 Hayhurst Close, Whalley, BB7 9SQ
  • HICKS, Andrea Louise — secretary (resigned 2017-08-01)
    The Academy Health Club, Oakdale Place, Harrogate, North Yorkshire, HG1 2LA
  • NAYLOR, Morag Elizabeth Debbie — secretary (resigned 2002-03-31)
    27 Pecketts Way, Knox Farm, Harrogate, North Yorkshire, HG1 3EW
  • SHACKLETON, Philippa Naylor — secretary (resigned 2003-10-17)
    The Garden Flat, 27 York Place, Harrogate, North Yorkshire, HG1 5RH
  • TAYLOR, Shaun Timothy — secretary (resigned 2013-04-24)
    The Academy Health Club, Oakdale Place, Harrogate, North Yorkshire, HG1 2LA
  • YORK PLACE COMPANY SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2000-01-28)
    12 York Place, Leeds, West Yorkshire, LS1 2DS
  • SHACKLETON, Philippa Naylor — director (resigned 2017-08-01)
    104 Harcourt Drive, Harrogate, North Yorkshire, HG1 5AB
  • YORK PLACE COMPANY NOMINEES LIMITED — corporate-nominee-director (resigned 2000-01-28)
    12 York Place, Leeds, West Yorkshire, LS1 2DS
← Series 19 ← Episode 5