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What Happened to Morella After Dragons’ Den?

Morella appeared on Dragons’ Den in 2014, Series 12 Episode 4. The business was a drinks holder for an umbrella. No deal was made — the Dragons decided not to invest. The company was dissolved in 2019.

The Pitch

Jordan Schlipf and Andrew Tan walked into the Den in 2014 with a drinks holder for an umbrella. They were asking for £50,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jordan Schlipf and Andrew Tan left the Den without backing.

What Happened After the Show

Morella did not survive long-term. The company was dissolved in 2019, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Morella Still Available?

No. Morella Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Umbrands, Mallow & Marsh, Fat Lad At The Back, UKick Ltd. Each has its own story of what happened after the Den.

Companies House Data

Status
dissolved
Company Number
07961050
Registered Name
MORELLA LIMITED
Incorporated
2012-02-22 (ceased 2019-08-27)
Company Type
ltd
SIC Codes
22290
Registered Address
1 Adecroft Way, West Molesey, KT8 1PH, England
Accounts
N/A (period ending 2018-02-28)
Latest Financials
Total Assets Less Liabilities
£1001
Period
2017-03-01 to 2018-02-28
Officers
  • SCHLIPF, Jordan Paul — director
    Flat 15, Stanley Cohen House, Golden Lane Estate, London, EC1Y 0RL, England
  • TAN, Andrew Malcolm — director
    Flat 23, Saxon Hall, Palace Court, London, W2 4JA, England
  • MALCOLM, Duncan Ross — director (resigned 2019-06-01)
    137, Buckingham Gardens, West Molesey, KT8 1TW, England
  • SCHLIPF, Jordan Paul — director (resigned 2017-01-23)
    5 Salisbury House, Abbey Mill Lane, St. Albans, Hertfordshire, AL3 4HG, England
  • TAN, Andrew — director (resigned 2017-12-28)
    2g Argyle House, Joel Street, Northwood, HA6 1NW, United Kingdom
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