Dragons’ Den TrackerWhat Happened to Umbrands After Dragons’ Den?
Umbrands appeared on Dragons’ Den in 2014, Series 12 Episode 4. The business was a nanotech suction technology (uk distribution rights). They secured investment from Duncan Bannatyne on the show. The business is still active today.
The Pitch
Tracy Baker walked into the Den in 2014 with a nanotech suction technology (uk distribution rights). They were asking for £60,000 in exchange for 35% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Duncan Bannatyne offered £60,000 for 35%, and Tracy Baker accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Umbrands is one of those Den stories that actually lasted. Having appeared on the show in 2014, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Umbrands Still Available?
Yes. Savingtogether Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Mallow & Marsh, Fat Lad At The Back, Morella, UKick Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08687315
- Registered Name
- SAVINGTOGETHER LTD
- Incorporated
- 2013-09-12
- Company Type
- ltd
- SIC Codes
- 46499, 86900
- Registered Address
- 51 Haydons Road, London, SW19 1HG, England
- Accounts
- micro-entity (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £88704
- Employees
- 1
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
BAKER, Tracey Elizabeth
— director
24, Sycamore Road, Chalfont St. Giles, Buckinghamshire, HP8 4LG, United Kingdom
-
BAKER, Tracey Elizabeth
— director