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What Happened to Mum2Mum market After Dragons’ Den?

Mum2Mum market appeared on Dragons’ Den in 2016, Series 13 Episode 15. The business was a babies and children's "nearly-new" sales. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Kath Harrop walked into the Den in 2016 with a babies and children's "nearly-new" sales. They were asking for £35,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £35,000 for 25%, and Kath Harrop accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Mum2Mum market is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Mum2Mum market Still in Business?

Yes. Mum2Mum market appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Open Goaaal, Oppo Ice Cream, Damson Limited (Twist). Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
07808611
Registered Name
MUM2MUM MARKET LTD
Incorporated
2011-10-13
Company Type
ltd
SIC Codes
47890
Registered Address
35 Gap Road, London, SW19 8JG
Accounts
total-exemption-full (period ending 2024-10-31)
Latest Financials
Total Assets Less Liabilities
£56937
Employees
2
Period
2023-11-01 to 31 October 2024
Officers
  • HARROP, Cath — director
    35, Gap Road, London, SW19 8JG, England
  • HARROP, Simon Mark — director (resigned 2012-03-27)
    35, Gap Road, London, SW19 8JG, England