Dragons’ Den Tracker

The Pitch

Hamza Shah and Steve Victor walked into the Den in 2023 with a personalised chocolate products. They were asking for £40,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £40,000 for 30%, and Hamza Shah and Steve Victor accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

My Chocolate Shop is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.

Is My Chocolate Shop Still in Business?

Yes. My Chocolate Shop appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Botanycl, The Potion's Cauldron, Grip + Glow. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Pitches To Get You Ready For Christmas | Dragons' Den (at 36:57)