Dragons’ Den Tracker

The Pitch

Ben Fry and Phil Pinder walked into the Den in 2023 with a wizard-themed golf course. They were asking for £200,000 in exchange for 33% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £200,000 for 33% (Reduced to 15% upon investment being repaid)., and Ben Fry and Phil Pinder accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

The Potion's Cauldron is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.

Is The Potion's Cauldron Still in Business?

Yes. The Potion's Cauldron appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Botanycl, My Chocolate Shop, Grip + Glow. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Is This Wizard Golf Empire Built On A Solid Foundation?! | Dragons' Den

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SWYW Episode 37: GW 33 'The great Good Friday potions cauldron cup mystery' ft Phil Pinder