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What Happened to Navspy (renamed Smartfull Services Ltd) After Dragons’ Den?

Navspy (renamed Smartfull Services Ltd) appeared on Dragons’ Den in 2008, Series 6 Episode 4. The business was a website tracking mobile phone signals. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Giancarlo Calderini walked into the Den in 2008 with a website tracking mobile phone signals. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Giancarlo Calderini left the Den without backing.

What Happened After the Show

Navspy (renamed Smartfull Services Ltd) is one of those Den stories that actually lasted. Having appeared on the show back in 2008, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Navspy (renamed Smartfull Services Ltd) Still in Business?

Yes. Navspy (renamed Smartfull Services Ltd) appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Buggy Boot, Rapstrap, Really Fresh Olive Oil Club, S-Brief. Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
06009992
Registered Name
SMARTFULL SERVICES LTD
Incorporated
2006-11-27
Company Type
ltd
SIC Codes
47710
Registered Address
43 Mornington Road, Chingford, London, E4 7DT, England
Accounts
total-exemption-full (period ending 2024-11-30)
Latest Financials
Total Assets Less Liabilities
-22411
Employees
0
Period
2023-12-01 to 30 November 2024
Officers
  • TESTAI, Simoma — secretary
    43 Mornington Road, Chingford, London, E4 7DT, England
  • SIGNORINO, Filippo — director
    43 Mornington Road, Chingford, London, E4 7DT, England
  • SIGNORINO, Matteo, Mr. — director
    43 Mornington Road, Chingford, London, E4 7DT, England
  • EXCELLENT COMMUNICATIONS LTD — corporate-secretary (resigned 2012-05-01)
    6, Beaufort Court, Admirals Way, London, E14 9XL, United Kingdom
  • MORNINGTON SECRETARIES LIMITED — corporate-secretary (resigned 2019-04-03)
    43 Mornington Road, Chingford, London, E4 7DT, United Kingdom
  • CALDERINI, Giancarlo — director (resigned 2011-11-30)
    6, Beaufort Court, Admirals Way, London, E14 9XL, United Kingdom
  • WADBROOK, Glyn — director (resigned 2008-05-02)
    17 Bankton Road, London, SW2 1BP