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What Happened to NGX After Dragons’ Den?

NGX appeared on Dragons’ Den in 2021, Series 18 Episode 6. The business was a genetically personalised meal shake. They secured investment from Peter Jones and Touker Suleyman on the show. The business is still active today.

The Pitch

Jeremy Poland walked into the Den in 2021 with a genetically personalised meal shake. They were asking for £50,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Touker Suleyman offered £50,000 for 15%, and Jeremy Poland accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

NGX is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.

Is NGX Still in Business?

Yes. NGX appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Trapped in the Web, Nit Not, Microbarbox, Lofto Mattic. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
14030316
Registered Name
NGX LTD
Incorporated
2022-04-06 (ceased 2024-05-28)
Company Type
ltd
SIC Codes
62011, 62020, 62090
Registered Address
128 City Road, London, EC1V 2NX, United Kingdom
Accounts
null
Officers
  • EGAMING PORTUGAL LDA — corporate-secretary
    Avenida Da Liberdade, 108, 2 Andar. Lisboa, Avenida Da Liberdade, Lisboa, 1250146, Portugal
  • DOS SANTOS, Djalma Junior — director
    128, City Road, London, EC1V 2NX, United Kingdom