Dragons’ Den TrackerWhat Happened to NGX After Dragons’ Den?
NGX appeared on Dragons’ Den in 2021, Series 18 Episode 6. The business was a genetically personalised meal shake. They secured investment from Peter Jones and Touker Suleyman on the show. The business is still active today.
The Pitch
Jeremy Poland walked into the Den in 2021 with a genetically personalised meal shake. They were asking for £50,000 in exchange for 15% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Touker Suleyman offered £50,000 for 15%, and Jeremy Poland accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
NGX is one of those Den stories that actually lasted. The business has now been trading for around 9 years since the pitch.
Is NGX Still Available?
Yes. Nutri-genetix Limited appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Trapped in the Web, Nit Not, Microbarbox, Lofto Mattic. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- liquidation
- Company Number
- 10627818
- Registered Name
- NUTRI-GENETIX LIMITED
- Incorporated
- 2017-02-20
- Company Type
- ltd
- SIC Codes
- 10850
- Registered Address
- Brooklands Court Phase 2 Office 9, Tunstall Road, Leeds, West Yorkshire, LS11 5HL
- Accounts
- total-exemption-full (period ending 2024-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £652272
- Employees
- 3
- Period
- 2023-03-01 to 2024-02-28
- Officers
-
BLYTH, Alexander William
— director
Brooklands Court Phase 2 Office 9, Tunstall Road, Leeds, West Yorkshire, LS11 5HL
-
JONES, Hugh Adam
— director (resigned 2023-08-01)
60, Blyth Road, London, E17 8HR, England
-
POLAND, Jeremy Duncan
— director (resigned 2024-01-31)
Apartment 65, 11 Cleevedale Place, London, SW4 9FJ, United Kingdom
-
BLYTH, Alexander William
— director