Dragons’ Den Tracker

The Pitch

Dave Murphy walked into the Den in 2021 with a online escape room gaming service. They were asking for £30,000 in exchange for 10% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £30,000 for 10%, and Dave Murphy accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Trapped in the Web is one of those Den stories that actually lasted. The company has now been trading for around 5 years since the pitch.

Is Trapped in the Web Still in Business?

Yes. Trapped in the Web appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at NGX, Nit Not, Microbarbox, Lofto Mattic. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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18-Year-Old Entrepreneur WOWS Dragons | Dragons' Den - BBC

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Monetising personal digital data sparks interest in the Den 🐉 Dragons’ Den - BBC

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This super pitch will go down in HISTORY 🤩 | Dragons' Den - BBC