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What Happened to Nidhogger Mead After Dragons’ Den?

Nidhogger Mead appeared on Dragons’ Den in 2024, Series 21 Episode 14. The business was a honey and mead infused alcohol beverages. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Peter Taylor walked into the Den in 2024 with a honey and mead infused alcohol beverages. They were asking for £80,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Peter Taylor left the Den without backing.

What Happened After the Show

Nidhogger Mead is one of those Den stories that actually lasted. The business has now been trading for around 6 years since the pitch.

Is Nidhogger Mead Still Available?

Yes. Nidhoggr Mead Co Limited appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Yard Art UK Ltd, Stomp It Foot Drum Kit [ note 1 ], Nail Pad, Wiggy. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
administration
Company Number
13092219
Registered Name
NIDHOGGR MEAD CO. LIMITED
Incorporated
2020-12-21
Company Type
ltd
SIC Codes
11030
Registered Address
Els Advisory Limited, 31 Harrogate Road, Leeds, LS7 3PD
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£561148
Employees
13
Period
2024-01-01 to 2024-12-31
Officers
  • TAYLOR, Peter Michael — director
    Els Advisory Limited, 31 Harrogate Road, Leeds, LS7 3PD
  • BARDWELL, John — director (resigned 2024-10-14)
    Unit 4, Windsor Court, Pocklington Industrial Estate, Hampden Road, Pocklington, YO42 1NR, England
  • BLAMIRES, Graham — director (resigned 2026-02-27)
    Els Advisory Limited, 31 Harrogate Road, Leeds, LS7 3PD
  • DIBBS, Philip James Martin — director (resigned 2026-02-27)
    Els Advisory Limited, 31 Harrogate Road, Leeds, LS7 3PD
← Series 21 ← Episode 14