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What Happened to Wiggy After Dragons’ Den?

Wiggy appeared on Dragons’ Den in 2024, Series 21 Episode 14. The business was a natural vitamins and minerals alternative to viagra. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Charlotte and Wesley Pierce walked into the Den in 2024 with a natural vitamins and minerals alternative to viagra. They were asking for £50,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Charlotte and Wesley Pierce left the Den without backing.

What Happened After the Show

Wiggy is one of those Den stories that actually lasted. The business has now been trading for around 4 years since the pitch.

Is Wiggy Still Available?

Yes. Wiggy Group Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Yard Art UK Ltd, Nidhogger Mead, Stomp It Foot Drum Kit [ note 1 ], Nail Pad. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
13909388
Registered Name
WIGGY GROUP LTD
Incorporated
2022-02-11
Company Type
ltd
SIC Codes
10890, 47290, 47910, 47990
Registered Address
Kings Parade, Lower Coombe Street, Croydon, Surrey, CR0 1AA, United Kingdom
Accounts
total-exemption-full (period ending 2024-09-30)
Latest Financials
Employees
1
Period
2023-10-01 to 2024-09-30
Officers
  • PEARCE, Wesley Ryan — director
    Kings Parade, Lower Coombe Street, Croydon, Surrey, CR0 1AA, United Kingdom